Alserkal Avenue

Alserkal Avenue, the UAE’s premier arts hub since 2007, fosters the region’s contemporary art scene with over 20 galleries, design spaces, and artist studios. With a dynamic program including cultural events, talent markets, and panel talks, Alserkal Avenue embodies a raw, contemporary aesthetic synonymous with growth and creativity.

Tasked with crafting a visual brand reflecting its edgy personality, ensuring consistency across print and web, capturing the essence of art, design, and the industrial warehouse space.