Al Wasl Opera - Expo 2020 Dubai

“Al Wasl,” translating to “the connection” in Arabic and representing Dubai’s historic name, narrates the UAE’s role as a bridge between civilizations, celebrating 1,000 years of culture and the nation’s innovative ethos. As part of Expo 2020 Dubai, Al Wasl Opera stands as a cultural initiative.

My key responsibility was developing a bilingual visual identity and brand suite that is distinctive, captivating, and musical in nature, resonating with both Arabic and English audiences.